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If you’re looking for new ways to promote your business, LinkedIn might be a good place to explore. With over 722 million members globally and 55 million companies using the platform, it’s clear that LinkedIn is a great place to get more eyes on your business and potentially draw in a new pool of customers that might not have come across you before. If you’ve not yet ventured into the world of marketing on LinkedIn, take a look at these top tips for getting your business started. Building a presence Before beginning any ad campaigns or content strategies, it's crucial you build a business profile on LinkedIn to establish your space on the app. Even if you only plan to run a few sponsored posts, it’s important that viewers can click through to a profile that is loaded with branded imagery and logos to maintain consistency, and give any new potential customers a sense of your business at first glance. You will also need to set up a Linkedin Business account if you would like to sta

 

With most businesses back up and running as we make our way back to (almost) normal life, it’s a great time to start thinking about the ways that you can develop and grow your business in the second half of 2021. After an uncertain and unreliable year, it’s become clearer than ever that consumers are looking for flexible payment options that allow them to take control of their spending. Finder, 2020 reports that during the pandemic, over half (52%) of buy now pay later users are using finance providers more than they previously were, with a whopping 9.5 million UK shoppers stating that they “avoided buying from retailers that don’t offer BNPL options at the checkout.” The stats are clear - by not offering finance, your business may be missing out on prospective customers - and potentially quite a lot of them! If you’re still on the fence about introducing credit options to your customers, or you're new to the world of retail finance, take a look at five reasons for offering finance

 

As we begin to return to a sense of normality with the reopening of stores and hospitality, it’s a good time to get a solid spending plan in place so you can enjoy yourself, knowing you’re being sensible with your money. Like all new habits, they take time and practice, but we’ve gathered a few top tips for beginners to help kickstart a money management plan today. Be Realistic Budgeting is, of course, at the heart of any good money management plan. Holding ourselves accountable to clearly defined budgets is crucial for anyone looking to be careful with their money post-lockdown. These budgets, however, must be realistic in relation to your typical spending habits if you are to stick to them. Take a look at your average spending habits across the board and work out whether there are any areas you could, or would like to cut back and create yourself a monthly or weekly spending plan. It might take a while to completely adjust to your new targets, and there may be times you need to modif

Whether you’re looking to establish a new business online, interact with your existing customer base, or reach out to an audience further afield, Instagram is the way to go. With over 32 million users in the UK alone ( Statista, April 2021 ), the social media platform is one of the best ways to grow your business online in 2021. If you’re looking to get yourself and your business set up, check out our top tips below. Setting It Up Creating an Instagram Business page takes less than 5 minutes and only requires a bit of basic contact information to register. After entering your desired username, you’ll need to add a contact number and email address to complete registration of the account. You can also use a Facebook account to sign up, if you wish to connect the two platforms. Once you’re into the account, you can start to add your profile picture, bio and business information to give your profile a bit of personality. Remember, Instagram profile pictures always appear as a circle, so ma

Any small business looking to promote their services online can benefit from paid advertising on social media. Whether you’re looking to raise the profile of your business locally, or get more eyes on the product discount your business is currently offering, paid-for advertising across Instagram and Facebook can help.  If you’re new to the world of paid social campaigns and sponsored posts, take a look at our beginners guide to getting the most out of your social media promotions. Getting Set Up First and foremost, your business will need a Facebook Business Manager account. If you already use Facebook to promote your business, this is a simple step which allows you to create and manage adverts in Facebook’s Ad Centre. You will be asked to attach a bank card to your Ad account for billing purposes and you will need to assign admin roles to your business page managers. Claim ownership of your existing Facebook business page to have full control over your account, and connect your busine