An Introduction to LinkedIn Marketing for your Business
If you’re looking for new ways to promote your business, LinkedIn might be a good place to explore. With over 722 million members globally and 55 million companies using the platform, it’s clear that LinkedIn is a great place to get more eyes on your business and potentially draw in a new pool of customers that might not have come across you before.
If you’ve not yet ventured into the world of marketing on LinkedIn, take a look at these top tips for getting your business started.
Building a presence
Before beginning any ad campaigns or content strategies, it's crucial you build a business profile on LinkedIn to establish your space on the app. Even if you only plan to run a few sponsored posts, it’s important that viewers can click through to a profile that is loaded with branded imagery and logos to maintain consistency, and give any new potential customers a sense of your business at first glance. You will also need to set up a Linkedin Business account if you would like to start running paid adverts - this can be done through your page settings and is a straightforward process for anyone familiar with paid social media. Tackle these jobs early on so that everything is set and ready to go for when you want to start putting content out there.
LinkedIn Ads
Getting your brand across on LinkedIn doesn’t need to be limited to organic content. If you want to make a real impact and put a bit of budget behind it - why not try running a LinkedIn Ads Campaign to boost your views and gage the appetite your business has on the platform. LinkedIn Marketing Solutions hosts a range of helpful tips and resources to help you get started with your first campaign no matter your goal, advert type, or knowledge base. LinkedIn supports a wide range of Ad types, including video, text, image, carousel and even conversation adverts, which act as sponsored messages delivered directly to your potential customers' LinkedIn inboxes. Check out LinkedIn’s advertising hub for all you need to know to get going.
Start Sharing
Interacting with content similar to your business, or looking for ways to engage with industry-specific trends and conversations is the perfect way to maintain a presence on Linkedin whilst staying relevant. Keep up to date with any related news pieces or articles that may be of interest to your following and see if you can offer a unique perspective or a comment from your business’ point of view. You can also start conversations in your space using LinkedIn’s poll and question features to increase engagement and secure yourself a spot in the right places, with the right eyes.
Search matters
If you want to build up your LinkedIn profile, you’ll need to build a page that’s optimised for search to maximise the amount of organic views you get. Just like any other content that you’re optimising for SEO, include relevant keywords and phrases that your target audience will be looking for. You can include these in your Company Overview when setting up your profile and also by adding relevant hashtags to your company updates and shared posts regularly. This will improve the ranking of your page on the app, and should help to get more views, that are more likely to engage with your content.
Before beginning any ad campaigns or content strategies, it's crucial you build a business profile on LinkedIn to establish your space on the app. Even if you only plan to run a few sponsored posts, it’s important that viewers can click through to a profile that is loaded with branded imagery and logos to maintain consistency, and give any new potential customers a sense of your business at first glance. You will also need to set up a Linkedin Business account if you would like to start running paid adverts - this can be done through your page settings and is a straightforward process for anyone familiar with paid social media. Tackle these jobs early on so that everything is set and ready to go for when you want to start putting content out there.
LinkedIn Ads
Getting your brand across on LinkedIn doesn’t need to be limited to organic content. If you want to make a real impact and put a bit of budget behind it - why not try running a LinkedIn Ads Campaign to boost your views and gage the appetite your business has on the platform. LinkedIn Marketing Solutions hosts a range of helpful tips and resources to help you get started with your first campaign no matter your goal, advert type, or knowledge base. LinkedIn supports a wide range of Ad types, including video, text, image, carousel and even conversation adverts, which act as sponsored messages delivered directly to your potential customers' LinkedIn inboxes. Check out LinkedIn’s advertising hub for all you need to know to get going.
Start Sharing
Interacting with content similar to your business, or looking for ways to engage with industry-specific trends and conversations is the perfect way to maintain a presence on Linkedin whilst staying relevant. Keep up to date with any related news pieces or articles that may be of interest to your following and see if you can offer a unique perspective or a comment from your business’ point of view. You can also start conversations in your space using LinkedIn’s poll and question features to increase engagement and secure yourself a spot in the right places, with the right eyes.
Search matters
If you want to build up your LinkedIn profile, you’ll need to build a page that’s optimised for search to maximise the amount of organic views you get. Just like any other content that you’re optimising for SEO, include relevant keywords and phrases that your target audience will be looking for. You can include these in your Company Overview when setting up your profile and also by adding relevant hashtags to your company updates and shared posts regularly. This will improve the ranking of your page on the app, and should help to get more views, that are more likely to engage with your content.
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