Payl8r

If you’re looking for new ways to promote your business, LinkedIn might be a good place to explore. With over 722 million members globally and 55 million companies using the platform, it’s clear that LinkedIn is a great place to get more eyes on your business and potentially draw in a new pool of customers that might not have come across you before. If you’ve not yet ventured into the world of marketing on LinkedIn, take a look at these top tips for getting your business started. Building a presence Before beginning any ad campaigns or content strategies, it's crucial you build a business profile on LinkedIn to establish your space on the app. Even if you only plan to run a few sponsored posts, it’s important that viewers can click through to a profile that is loaded with branded imagery and logos to maintain consistency, and give any new potential customers a sense of your business at first glance. You will also need to set up a Linkedin Business account if you would like to sta...