Payl8r

Black Friday is undoubtedly one of the biggest retail events of the year, with 2020's sales reaching a grand total of £6 billion in the UK alone. As we approach the 26th November, we've put together a shortlist of some top tips for smashing Black Friday this year. It’s a social holiday Black Friday is mostly a social media phenomenon  - with hashtags, exclusive offers and promotional material flooding social feeds throughout November. When planning your Black Friday campaign, don’t forget the impact a solid social media strategy can have on your success - especially campaigns centered around popular holidays and social events that naturally have a large social buzz. When planning out your social content - remember to not limit yourself to one platform. Cross channel promotion can be extremely effective and ensures that your message is being pumped out to as many eyes as possible. You should also make sure that you’re always keeping consistent across your other online channels i...