Payl8r

Any small business looking to promote their services online can benefit from paid advertising on social media. Whether you’re looking to raise the profile of your business locally, or get more eyes on the product discount your business is currently offering, paid-for advertising across Instagram and Facebook can help.  If you’re new to the world of paid social campaigns and sponsored posts, take a look at our beginners guide to getting the most out of your social media promotions. Getting Set Up First and foremost, your business will need a Facebook Business Manager account. If you already use Facebook to promote your business, this is a simple step which allows you to create and manage adverts in Facebook’s Ad Centre. You will be asked to attach a bank card to your Ad account for billing purposes and you will need to assign admin roles to your business page managers. Claim ownership of your existing Facebook business page to have full control over your account, and connect your bu...

Earth Day 2021: Top Tips for Shopping Sustainably  Thursday 22nd April marks Earth Day 2021 making it the perfect time to start thinking about the ways you can alter your shopping habits to incorporate more sustainable practices into your retail therapy. With the UK’s recent pledge to enact the ‘world’s most ambitious climate change target’ to reduce emissions by 78% by 2035 , we can all start to think about our individual impact - even if it’s only on a very small scale. Take a look at these quick tips below to help make your next shopping spree that little bit greener. Shop Local Sustainable Connections report 26% fewer automobile miles when buying locally , highlighting just one of the ways staying local can reduce our harm on the environment. Choosing the locally-sourced product, over the mass-produced one will both benefit your local economy as well helping to do your bit to protect the environment . Taking some time to explore your local high street might also help you disco...

Earth Day 2021 is here and what better time to start thinking about the changes you can implement for a more eco-friendly approach to work. As we begin to further understand the impact both businesses and individuals have on the environment, it’s a great time to start highlighting the ways small businesses can adopt more sustainable practices. Car-share schemes Why not try implementing a car-share scheme amongst your team to help reduce your businesses’ carbon footprint? It’s a great way for your employees to socialise and get to know each other outside of work hours, and will dramatically reduce the number of vehicles traveling to and from your business. It's also a great excuse to create a drive-time playlist that each of your employees can get involved with! Go Paperless The best way to reduce the amount of waste from your workplace is of course, to go completely paperless. In the modern day, almost all of the traditional ‘paperwork’ can be done and stored digitally - accessible...