Payl8r

 

Black Friday is undoubtedly one of the biggest retail events of the year, with 2020's sales reaching a grand total of £6 billion in the UK alone. As we approach the 26th November, we've put together a shortlist of some top tips for smashing Black Friday this year. It’s a social holiday Black Friday is mostly a social media phenomenon  - with hashtags, exclusive offers and promotional material flooding social feeds throughout November. When planning your Black Friday campaign, don’t forget the impact a solid social media strategy can have on your success - especially campaigns centered around popular holidays and social events that naturally have a large social buzz. When planning out your social content - remember to not limit yourself to one platform. Cross channel promotion can be extremely effective and ensures that your message is being pumped out to as many eyes as possible. You should also make sure that you’re always keeping consistent across your other online channels i...

 

 

We all like hearing good feedback, whether it’s through word of mouth, a good review left online, or a direct message from a happy customer - it’s always nice to receive. As well as giving you a sense of satisfaction, don't forget that positive feedback can be a great tool to upgrade your content marketing plan. Take a look at these three easy ways to start integrating User Generated Content into your social media strategy. Reviews  Asking your customers for feedback is beneficial in many ways. As well as getting to know your customer base better - and more importantly finding out what they like about your business, it can be used as an advertising tool for potential new customers. If you generate a healthy amount of positive TrustPilot reviews, a web widget can be a great way to promote them, without having to go out of your way to create content. TrustPilot for Business offers a range of online products, including the ‘TrustBox widget’ which allows you to showcase your latest rev...